Salk A. sales letter
May, 16 2010
Mr. Ben Dover, Head of Marketing
ESPN cooperation
4641 Satan Ave, Suite 111 Bristol, CT 22981
Dear Ben:
I enjoyed speaking with you last week at the New Markets New Media Conference regarding your company’s need to find new ways to provide online content to Gen Y. Enclosed is a prospectus for the report I mentioned illustrating the effectiveness of offering more content for free online.
As you mentioned yesterday, ESPN feels it must further increase its brand online and continue establishing a firm hold on the Gen-Y market. I believe Proximity, based on our stengths in on-demand media and social networking, would be an enormous asset to you while planning your campaign.
Being that Proximity is associated with Towson University, it has immediate access to the entire student population and trained faculty experts in marketing and media research. We can provide you with focus group reports and customized surveys to help mold ESPN's image into an innovative and progressive all around entertainment enterprise. Proximity's consultants can advise your sales team on when to place advertisements and what will be most effective. Using student representatives will allow you to reach even more Gen-Y consumers through social networks, making promotion much easier and more effective.
I invite you and your staff to join us at Proximity;s Towson office for a special focus group session on ESPN3. Our staff is extremely excited and dedicated to your developments. After the sessions, you can meet with members of our group to discuss how Proximity can help you meet your promoting goals.
Sincerely,
Adam Salk
Video Media Analyst
enclosure
May, 16 2010
Mr. Ben Dover, Head of Marketing
ESPN cooperation
4641 Satan Ave, Suite 111 Bristol, CT 22981
Dear Ben:
I enjoyed speaking with you last week at the New Markets New Media Conference regarding your company’s need to find new ways to provide online content to Gen Y. Enclosed is a prospectus for the report I mentioned illustrating the effectiveness of offering more content for free online.
As you mentioned yesterday, ESPN feels it must further increase its brand online and continue establishing a firm hold on the Gen-Y market. I believe Proximity, based on our stengths in on-demand media and social networking, would be an enormous asset to you while planning your campaign.
Being that Proximity is associated with Towson University, it has immediate access to the entire student population and trained faculty experts in marketing and media research. We can provide you with focus group reports and customized surveys to help mold ESPN's image into an innovative and progressive all around entertainment enterprise. Proximity's consultants can advise your sales team on when to place advertisements and what will be most effective. Using student representatives will allow you to reach even more Gen-Y consumers through social networks, making promotion much easier and more effective.
I invite you and your staff to join us at Proximity;s Towson office for a special focus group session on ESPN3. Our staff is extremely excited and dedicated to your developments. After the sessions, you can meet with members of our group to discuss how Proximity can help you meet your promoting goals.
Sincerely,
Adam Salk
Video Media Analyst
enclosure